Consumer Sentiment | Deeper Insights™

Used for Market Research in analysis of consumer insights, customer experience and consumer behaviour.

The Target Sentiment model identifies the specific features of a product or aspects of a service to automatically create a taxonomy in a given category.
Consider the smartphone category, this model will take as its input reviews, comments or e-commerce pages, then process the data to detect features associated with those products, such as screen size, battery life, or memory.

For services companies, like Internet Service Providers (ISPs), those aspects of their service, such as price, customer support or internet speeds can similarly be identified.