Unlocking unstructured data with AI | Deeper Insights™

In the digital first economy it is surprising that many organisations still struggle with transforming data into useful insights that can be embedded back into the business to deliver value, whether that is by automating processes, predicting outcomes, or matching products to people or vice versa.

Currently around 10-20% of data produced is useful to organisations. Imagine if that could be 80-90%?

The problem is that there are enormous amounts of unstructured data being generated daily that, until recently, has not been machine readable. Unstructured data includes PDF’s, letters, images, contracts, forms, audio files, lease agreements, scans and x-rays, lab data etc. Not only this, but it is reliant on manual data processing by humans which is a heavy cost burden and highly inefficient.

Through advances in technology, the ability of Artificial Intelligence (AI) to connect the dots across multiple unstructured datasets in near real-time to discover meaningful patterns or behaviours which can then be used to enhance performance, improve efficiency, or steer innovation is driving the demand and adoption of AI globally.

But tackling untapped opportunities found in unstructured data, finding the usefulness in that data, making it machine readable, extracting the value from it and then integrating it into the business is complex. Many organisations find that once they have extracted the data, they don’t know what to do with it. This is where AI can really play a pivotal role in opening up a world of opportunities for organisations.