AI-driven Competitive Intelligence | Deeper Insights™

We’ve identified three areas of competitive intelligence where we can harness the power of external unstructured data:

1. Monitor job roles

A company can monitor news, competitors’ pages and social media for trends of staff from the interested employment category (i.e., Chief Executives, Data Experts, AI developers), joining or leaving or moving to and from competitor companies. This would provide valuable intelligence by signalling that a competitor may be in trouble, takeover, moving into a different area or implementing new technologies.

2. Monitor price changes

In a fast-changing online market, businesses are aiming to remain competitive and certainly with e-commerce customers are often price driven. Using price data collected from millions of e-commerce sites across the market you can gather competitor price trend data 24/7.

Price Monitoring could also alert you when your competitors prices change, it can also tell you a lot about your competitors pricing strategy (i.e., Christmas discounts, sales, etc). Through additional sentiment analysis towards your competitors products, you can also track how it affects price over time. It will put you in control by learning from your competitors mistakes and wins.

3. Monitor Competitors Product or Brand Hype

Using the latest Narrative Extraction techniques using Natural Language Processing, you can monitor specific underlying social processes that indicate hype surrounding a brand or product through the narrative within social and news data. This will provide you with a clear indication of when a product or brand is beginning to pick up virality or buying trends, so you can counter the movement with your own product launches or announcements.